I want to help you create vast differential between you and your competition through applied critical analysis and strategic thinking. I have vast exposure to marketing techniques from many different industries - some of which are most likely not seen in your industry but with a little adaptation, could move you to a position of preeminence in your market. Further, I can show you how to unleash hidden resources in your business, especially relational capital, to give you what I call your “unlimited business checkbook.” Most businesspeople look at marketing as an expense to be budgeted. Peter Drucker said there are only two drivers in your business: Innovation and Marketing. Everything else is an expense. With a proper approach based on careful analysis, I will show you how you can afford unlimited marketing within possible cashflow limitations rather than an arbitrary budget. I have 40 years of business experience with 33 as CEO of a highly successful international book wholesaler I founded. This gave me experience in all phases of a business lifecycle except complete shutdown. I started out of the trunk of my car so know what it is to "bootstrap." I also know exponential growth, growing 500% in four years. While driving that kind of growth is my specialty, managing cashflow and inventory control is in my bones from having done it successfully for many years. Ive hired many and unfortunately had to fire more than I wish. I believe that overall business should be fun for the entire staff from bottom to top.