Digital Marketing Success
Do you know what’s working and what isn’t? Do you have the resources to take on an entirely new marketing strategy? Do you know how to integrate all of these strategies?
Social media is a lot more than Facebook pages and a few Tweets. It’s about understanding your total marketing conversion strategy, the psychological hot buttons of all of your different demographics, where they go to socialize, how to reach them, and what persona to use. It’s also about where you find the resources necessary to take on the challenge of integrating social media into your overall strategy and how you measure your return on investment.
Download our webinar with Lon Safko, the author of The Social Media Bible and get the inside scoop on marketing strategy and The Five Steps To Social Media Success!
Duration: 1 Hour
Host: SCORE Association
Guest Speaker: Lon Safko
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Lon Safko is an author of remarkable breadth, writing six innovative books, including Social Media Bible: Tactics, Tools & Strategies for Business Success. This book is transforming corporate and non-profit marketing strategies and how they use these new media to reach their desired audiences with power messages and efficiency. His books have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new home owners on reducing building costs, and related amazing stories about the serendipity of life.
Lon is also a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and entrepreneurship in this global digital age. He’s also the founder of 14 successful companies, holds 3 patents and the Smithsonian holds 18 of his inventions and 30,000 pages of personal documents. Lon is an innovator with more than twenty five years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce.