Small Town Rules: How Small Business Can Prosper in a Connected World

Summary
You know that today’s market place is like a small town, when:
  • Every customer can now talk directly to each other
  • People listen more to what your customers say about your company than your advertising
  • The individual human voice is valued over corporate mission statements
  • Everyone online is trying to band together in small communities
  • Everyone wants to buy their products locally
Technology and economics are transforming business in a completely unexpected way: even the largest companies must compete for customers as if they were small, local businesses.  Your customers are talking to their peers everywhere – and listening to each other, not your carefully crafted advertising or branding. Suddenly, communities and personal connections are critical to your success. It’s just like doing business in a small town, where “reputation is forever.” 
 
Businesses are now forced to play by a different set of rules.  Great small town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their solutions have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses. View this workshop to learn those rules and the “small town” solutions you can apply to your business to succeed in today’s connected world.
 
Presenter: Barry Moltz, BarryMoltz.com
Duration: 1 Hour
Host: SCORE Association
 
About Barry
 
After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities.  He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.  He is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging in size from 20 to 20,000.  As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology.  He has appeared on many TV and radio programs such as The Big Idea with Donny Deutsch, MSNBC's Your Business and NPR's The Tavis Smiley Show.  He hosts his own radio show, Business Insanity Talk Radio, and writes regularly for the American Express Open Forum, Forbes.com and Crain's Chicago Enterprise City.