Join SCORE, Charle-John Cafiero, President & CEO of communications agency CJC Strategists and Alexandra Gebhardt, Digital Strategist of business innovation-consulting firm, Human 1.0., in a get-down-to-basics session on SEO in a “Social 2.0 World” and more.  Is SEO (Search Engine Optimization) dead? Do I need to worry about SEO for my website or blog? How can I help my customers find my products, my services and me online? Answers to these questions and more will be covered as well as learning how SEO affects your search ranking, the importance of selecting the right keywords, titles, and descriptions for every element of content you post, how it can increase traffic to your website and how to manage your online reputation. Find out what works to get your business-ranking top of the SERPs (Search Engine Result Pages), where your customers are sure to find you. 

Topics covered will include: 

• Why SEO is relevant and important for your business
• How social networks have impacted search algorithms used by popular search engines including Google & Bing
• Developing a solid strategy to get found online whether you sell products or services - online or in a retail shop
• How to leverage the latest SEO tools to ensure maximum visibility 
• How good SEO practices can be applied to help you grow your customer base on social networks

Presenter: Charle-John Cafiero, CJC Strategists, and Alexandra Gebhardt, Human 1.0
Duration: 1 Hour
Host: SCORE Association

About Charle

Charle John Cafiero is President and CEO of CJC Strategists, a unique Manhattan-based marketing & branding communication agency. The agency specializes in integrating optimized traditional marketing, communications and international brand identity, critical path strategy and messaging campaigns across today’s evolving media channels of distribution, utilizing the very latest cutting-edge SEO/ SEM, 2.0+ technology, social media and networking tools.

Charle’s career spans more than 25 years of experience in consumer and corporate communications, with an emphasis on emerging technologies. He has been instrumental in building, transforming and publicizing some of the world's most innovate brands. His recent accomplishments include comprehensive PR and international product branding campaigns for technology leaders X-Rite/Pantone–‘ColorMunki’ and ColorVision–‘Spyder’ and in the retail arena, created the international advertising & marketing strategy for Harry Winston Jewelers and Epicurean Fantasy’s. 

About Alexandra

Alexandra Gebhardt is a Digital Strategist at Human 1.0, a business innovation-consulting firm. Formerly, Chief Social Strategist for Inside Media Networks, her digital marketing firm delivered tactical hands-on experience promoting brand content on emerging social networks, and developing online strategies and communities. Alexandra is considered an early adopter and expert in social media, web 2.0+, blog development, SEO, email marketing, podcasting, digital content creation, monetization, and online distribution. 

Alexandra's career for over a decade has been on the front lines leading change at some of the leading imaging industry's key companies including Agfa, Pantone and software giant FileMaker. She works with various technology and media start-ups and has implemented new technologies to existing business plans and infrastructures for various media, graphic, digital imaging, printing, publishing, online, design, photo, video and communications industries. As a seasoned speaker she has spoken at numerous industry conferences on technical, marketing and social media related topics, most recently for National Association of Broadcasting (Post/Production World), and Photokina's Business Forum Imaging conference in Cologne, Germany.