The Secret to Getting Better Customers

Summary
A key to success in business is attracting the right customers for your business.  Getting Better Customers is a roadmap for choosing, attracting and cultivating those right customers.  In this session we'll give you practical tips and tools:

•    Why More Is Not Necessarily Better

•    Who Is Your Better Customer?

•    How to Make Current Customers Better (Upsell, Cross-sell, Resell)

•    How to “Fire” (nicely) Your Deadbeat Customers

•    How to Get New Better Customers

The result? Even making a few changes can help you shift from the "squeaky wheels" that are slowing you down and help you focus on the customers who will fuel the growth you desire.

All presentation attendees will receive a free copy of the new eBook "The Secret of Getting Better Customers" as well as templates so you can start getting butter customers.

 
Presenter:  Jeanne Rossomme, RoadMap Marketing
Duration: 1 Hour
Host: SCORE Association
 
 
About Jeanne

Over the past 20 years, Jeanne Rossomme has helped hundreds of small businesses grow profitably through smart marketing. She is a weekly blogger for SCORE’s Small Business Success Blog and speaks regularly to owner audiences via webinars and live events (recent examples include eBusiness Now! Conferences, American Express Open High Speed Growth Events and SunTrust Business over Breakfast series).  Prior to founding her own business, RoadMap Marketing, Ms. Rossomme held a variety of key marketing positions at DuPont and General Electric. Ms. Rossomme holds a B.S. in Mathematics from the University of Texas at Austin and an M.B.A from the Wharton School at the University of Pennsylvania.

Please visit her website at www.roadmapmarketing.com.