Published Nov. 20, 2013
You likely have many growth ideas and a clear long-term vision for your business. But how do you put that vision into practice on a daily basis? Without a roadmap you risk wasting time, money and never getting to your goals.
In this webinar, Jeanne Rossomme, owner of RoadMap Marketing, shares her tips and techniques for helping owners put together a clear actionable roadmap for growth. You will learn:
- Why a roadmap?
- Where to start in creating a roadmap
- How do I define the top 3-5 most important activities to focus on?
- How do I turn these activities into action?
- How do I engage my team to focus on these actions?
- How do I identify the best metrics to track to ensure I am making progress?
Ready to build a roadmap for your business? Get the list of resources mentioned in the webinar, including Jeanne's blogs on Developing a Customer Contact Plan and Generating Roadmaps.
Presenter: Jeanne Rossomme, Owner - RoadMap Marketing
Duration: 1 Hour
Jeanne is committed to helping small business owners achieve their goals through direct, actionable roadmaps. She uses marketing models, analytics and metrics to focus and accelerate the growth process.
Prior to leaping into the entrepreneurial world, Jeanne worked in several marketing positions for General Electric and DuPont. Jeanne holds a B.S. in Mathematics from the University of Texas at Austin, an MBA from the Wharton School at the University of Pennsylvania, and doctoral studies in marketing research at the University of Miami.
She writes and speaks regularly on small business marketing and has published and taught at universities in the US and Mexico. Jeanne loves travel, dancing, cooking and cheering on her three active sons and inspiring husband. She blogs for SCORE each Monday on Marketing and Growth.