Published Sep. 16, 2013
According to DMA Interactive, 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.
Growing and converting your email is still one of the biggest missed opportunities I see with all my clients. Companies tend to give up once they send just a few email with no response. By simply implementing proven strategies, tactics and software, you can significantly and I mean significantly increase your bottom line.
Email marketing is effective, it’s immediate, it’s targeted, it’s measurable, it’s inexpensive and it generates revenue…continuous revenue! I am able to reach tens of thousands of my subscribers directly. I don’t have to purchase new traffic, my list is not impacted by the latest Google algorithm change and I don’t have to worry about getting outbid by my competitors. Search engine traffic or paid advertising can stop all together and I can still generate income through my list.
Automate your email marketing!
What You Will Learn:
How to automate your email sales funnel
How I built my email list and how you can too
Opportunity with email marketing that you don't know about
Technology that will help do it for you
Presenter: Lon Safko
Duration: 1 Hour
Host: SCORE Association
Lon is a professional speaker, wowing audiences in 100 cities nationwide every year with his insights into innovation, creativity, and how to be a successful entrepreneur in this global digital age.
Lon is an author of remarkable breadth, writing nine innovative bestselling books, which have shown corporations how to master social media marketing, how to Fuse traditional, digital, and social marketing, and how to train managers to think creatively. His bestselling book “The Social Media Bible” hit #1 on Amazon in both their Marketing &Business categories, unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business.
Lon privately coaches companies on harnessing Innovative Thinking and social media strategies to create higher productivity and profits. His presentations are personalized to help corporate, government, and non-profit executives improve their operations and performance by capturing their innovative potential.