Converting Sales Leads Into Buyers


Online marketing powerhouse Constant Contact's Heidi Tobias discusses how to turn your prospects into customers.  You'll learn about:

  • Providing content that your customer cares about
  • The power of reviews
  • To-do’s for lead nurture

Presenter: Heidi Tobias, Senior Manager of Distance Learning, Constant Contact

Duration: 1 Hour

Host: SCORE Association


About Heidi

Heidi's 17 years of experience in traditional, online and social media marketing (serving Business to Business, Business to Consumer and Nonprofits) combined with multiple degrees in Web Technologies (Worcester Polytechnic Institute), Graphic Design and Marketing provides her with a unique perspective on what works and what does not work for online marketing in the real world.

As the Senior Manager of Distance Learning at Constant Contact, she leads a team of online marketing experts who develop and run live and on demand, web based,  hands on workshops covering a spectrum of online marketing strategies, techniques and best practices. When asked why she loves what she does?- "One of the best parts of my job is to empower my audience with practical and insightful information which saves time and put them on track for executing successful email marketing campaigns. I can teach the small business to learn from others (and my own) mistakes and be amazing."