Client Retention Practices for Today's Competitive Business Landscape

Summary

Client Relationship Mastery™ is the solution to the problem, "How do I keep my clients for the long term?" Whether large or small, companies have similar client retention challenges.

80% of your future profits will come from just 20% of your existing customers. Are you doing all you can to make sure your clients stay with you for the long term?

Denise Graziano will present effective, proven techniques, based in art and science, that can help you become the trusted ally, partner, problem solver that your clients would not want to leave for any reason.
Client RelationshipsYou will learn:

  • Why some sales professionals constantly repeat the initial sales cycle, having to replace clients in their pipeline instead of adding to it.
  • Key steps you can follow to ensure your clients will want to remain with you for the long term.
  • Tangible tips you can implement immediately to build strong client relationships and be seen as your client's "go-to" partner, not another vendor on the bench waiting to get in the game.
  • The science behind buyer behavior and why certain sales and business practices are more effective.

 

Presenter: Denise Graziano - Founder and President, Graziano Associates​​
Duration: 1 Hour
Host: SCORE Association

 

 

About Presenter Denise Graziano

Denise Graziano, President Graziano AssociatesA strategic thinker and leader with over 27 years of business experience, Denise Graziano is Founder and President of Graziano Associates, and author of the forthcoming book Once A Client, Always a Client™. She is creator of Client Relationship Mastery™, the formula designed to help sales professionals improve client retention. She is passionate about helping her clients succeed. 
 
Denise has written numerous articles on sales, trade show performance, client relationships and client retention practices. For SCORE, she has presented live workshops and has been a featured blogger. 
 
Founded in 1992, Graziano Associates is a marketing and promotions firm which helps clients to get the best results from their sales, client relationships, employee rewards, event presence, and trade show performance. Their proprietary trade show analysis helps trade show exhibitors increase leads and sales when they exhibit.