Small Business Website Development Toolkit

Get the tools you need to build and optimize a website for your small business, presented by the Web Experts at Go Daddy.

Turn Your Bold Idea Into a Business

You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and Go Daddy are here to help you launch your digital identity. From establishing a lead-generating website to reaching your target market through social media, we have what you need to effectively market your brand, connect with customers and generate sales online. 


 

Selling Online: 10 Tips to Fill Holiday Shopping Carts

The customer’s shopping experience influences when they purchase and how much they spend, both in person and online. Make sure your website provides holiday shoppers with elements that improve their online shopping experience.

Join Go Daddy Web Expert Shawn Pfunder as he discusses key strategies for online sales success during the holidays and every day. Tips will cover:
  • Payment and security considerations
  • Quality content, images, and videos 
  • Leveraging reviews and social media
  • Pricing and promotion options

Be Remarkable: Creating Content for SEO Success

Moving beyond the basics of search engine optimization, this hour-long workshop takes a deeper dive into improving your search engine rankings. Go Daddy Web Expert, Shawn Pfunder, will present tips for creating content that resonates with both search engines and customers. Tips including:
  • How to stand out in the sea of online content
  • How reputation building and legitimacy relate to SEO
  • Why you need to understand link building and social media

Make your website remarkable, encouraging visitors to connect with your site and share it with others.

Get Your Website Online in 5 Easy Steps

With all of the hats you wear managing your business, getting a website up and running can seem a little overwhelming, but it’s easier than you think.  Join us for this 1 hour workshop that takes the mystery and complexity out of building and publishing your website. Go Daddy Web Experts will take the “tech” out of website building and help you understand:

  • The basics you need to get started
  • How to choose a good website name
  • Cost-effective options for building your site
  • The key elements of a successful website

10 Things Every Website Must Have To Drive Sales

Whether you already have a website, or you’re looking to build one, hear from Shawn Pfunder on the top 10 things your website MUST HAVE to turn visitors into customers. Join us for this 45 minute workshop to learn: 
 
  • What every home page should and shouldn’t have
  • How to establish credibility (and trust) with your visitors, instantly
  • How to turn your website into a lead generation machine

SEO Unplugged: What is SEO and Smart Tips for Managing Yours

Search Engine Optimization doesn't have to be complicated and costly. There are several steps you can take to improve your search engine rankings that don't require experts and funds. Join us for this 1 hour workshop to learn what you can do today to help customers find you online. Go Daddy Web Expert, Shawn Pfunder, will explain:
 
  • What SEO is and what it means to you
  • How to optimize your content
  • How to build links
  • How social media can help

Social Media 101: Raise Awareness and Engage Customers

Are you engaging your customers in the social media space? Social media marketing builds brand awareness and develops customer relationships. Discover this simple and cost-effective method for launching marketing campaigns. Don’t miss this 1-hour workshop to learn the keys to success in social media marketing. Go Daddy Web Experts will explain:
 
  • Finding customers in the social sphere
  • Developing your social voice
  • How to craft social media content
  • Using social media for customer engagement

 

About the Author

Go Daddy
Go Daddy offers everything you need to make a name for yourself on the Web, from domain names and website builders to complete eCommerce solutions. They've earned their place as the world's #1 ICANN-accredited domain registrar by delivering world-class products at competitive prices and supporting them with industry-best service, delivered 24/7/365.