“I had already operated a business as a consulting engineer,” Yamile says, “but going from a service to a product, especially one related to medicine, was a huge transformation.”
After seeing a flyer about a Houston SCORE-sponsored seminar on business start-ups, Yamile attended thinking it’d be a “one-shot” experience. “But as I listened to the counselors,” she says, “I realized there was a wealth of information and resources that SCORE could provide.”
Houston SCORE counselor Sam Dubinsky advised Yamile on preparing for her first trade show, while other counselors helped her craft an effective marketing strategy that included brochures, publicity, and an online presence at www.zakeez.com.
More recently, retired engineer Bob Ashfield provided Yamile with a valuable technical perspective on her new products, including Zak’s Sack, which capitalizes on the concept of “kangarooing” to help both mothers and fathers nurture their infants by keeping them in close physical contact.
“What I really like about SCORE is that they don’t make decisions for me,” Yamile says. “They’ll tell you what they know, point out other sources of information, and make suggestions. But they leave it up to me to decide.”
The Zaky and its amazing story have earned worldwide coverage in newspapers and magazines, televised news reports and programs such as The Rachel Ray Show, and even a made-for-TV movie. Yamile has been repeatedly honored for the Zaky, including receiving SCORE’s Outstanding Woman-Owned Business Award for 2009.
Zachary Jackson continues to do his job as CIO, as his mother is introducing new products such as specialty clothing for preemies that accommodate IV tubes and cables for medical devices, and bereavement clothes for babies unable to overcome their survival challenge.
Yamile also continues to get sound business advice from her Houston SCORE counselors.
“Sam and Bob are very generous with their time and the information they have,” she says. “I truly feel that they genuinely get pleasure from my success. How appropriate it is that for a product designed to help nurture new and small babies, I have received so much help from a group of professionals dedicated to nurturing new and small businesses.”
Brought to you by SCORE, America's small business mentors, at www.score.org. |