| Since her college days, Celina Taganas Duffy, ran her painting, graphic design and greeting card business by the seat of her pants. Celina managed to achieve a measure of success thanks to creative talent, hard work and unique line of patented envelope-free greeting cards.
Celina recognized that regardless of her creative skill, her business—Tagline Communications—would be stymied unless she improved and streamlined her business practices. “I had been running my business for awhile, but I knew I could run it more effectively and efficiently,” says Celina.
In November 2001, Celina visited the SCORE Santa Ana, CA Chapter and met with Counselor Leanore Saks. As an artist herself, Leanore offered insightful advice on the industry, pricing, portfolio development and general business planning.
When Leanore was going to be out of town for some time, Counselor Betty Otte stepped in to help Celina develop some marketing ideas. While learning more about Tagline Communications, Betty discovered that Celina frequently sent her invoices out late. She asked Counselor Hiro Kranz, a certified management accountant and retired controller, to assist. Soon, Hiro began meeting with Celina to develop a system to invoice accounts properly. Hiro taught Celina how to use QuickBooks and advised her on hiring a bookkeeper.
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