| Jennifer Hughes wanted a more sophisticated clothing style for her baby. She didn’t want to deal with the hassle of separate clothes, so she decided to create a design for one-piece garments that look like separate clothes.
Jennifer established the Stylease line of children's fashions. She found a manufacturer, arranged for distribution, hired an ad agency, trademarked and patented her product and funded the initial spring line of 16,000 outfits.
However, she lacked a business plan, a budget process and a financing mechanism. Her ad agency suggested that she contact SCORE.
Jennifer browsed SCORE's Web site and typed "venture capital & financing" into the Ask SCORE section. She selected Phil Greene, a SCORE counselor in New Rochelle, New York, from the list of available counselors. |
