Czech Feather & Down Company

Cookie also provides a variety of custom-made products and renovations.  Czech Feather & Down Co. has been handed down through the family from generation to generation and is steeped in the traditional methods of pillow and comforter making.

Prior to September 11, 2001, her business was growing at a steady pace, but aftewards there was much less tourism.  This had a negative impact on Cookie’s business and others in the Czech district.

In spring 2005, Cookie contacted Cedar Rapids SCORE for marketing advice and began meeting with John Ruth.  John is a former CEO of the Amana Society.  In this role, he expanded marketing of the many Amana branded products they produce, including beer, beef, high quality furniture, wine, woolens and other goods and services.

Today, Czech Feather & Down is producing sales greater than before and Cookie estimates they will increase at a faster rate.  She produced a short video that is shown at both Amana locations, and she keeps her Web site up-to-date.  She is now advertising on TV and demonstrating her products at festivals in Amana.

Cookie says that working with John Ruth means she will be putting together a more comprehensive marketing plan that will increase sales and fill her staffing needs. She credits John and SCORE with opening her eyes to other possibilities.  Cookie says that SCORE is the best business organization she has seen that provides business counseling and training.  She looks forward to a long-term mentoring relationship, she has become a strong ambassador for SCORE.

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