Laura Dessauer decided to put her master's degree in art therapy to use aiding children through her Sarasota business, Creativity Queen LLC. Laura met with Manasota SCORE mentor Wally Bishop for 25 mentoring sessions.
She opened her firm in November 2006, just as the Florida economy was beginning to slide. Together with Wally, she developed her strategic plan, trademarked her logo and planned a sales strategy. She wrote a book using the character she created, "Creativity Queen."
Wally helped Laura identify opportunities that included multiple product lines to give her more revenue options. She not only offers direct art therapy, but she’s expanded her business into 12-week courses for children, plus a book and DVD available commercially.
SCORE provided mentoring on business planning, sales planning, financing, leasing, marketing planning and publishing. Laura Dessauer was honored by Manasota SCORE as client of the year in 2007 for her first year of success. She says the SCORE honor brought her publicity and credibility and helped more people find out about her business. |
