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Bridal Trousseaux

First-time Business Owner Succeeds with Bridal Fashions in Moline, IL

The quest for the perfect gown for a perfect wedding day led Penny Timmons to become the owner of a bridal and formal wear boutique in Moline, IL. When Penny and a friend went searching for bridal fashions, but could not find that perfect gown, Penny decided there was a target market that could use more in bridal wear selections.

Penny took charge and found a way to bring the best in bridal and special-occasion fashions to her community. Her store, Bridal Trousseaux, serves the Quad Cities area that encompasses towns in Iowa and Illinois.

Penny purchased Bridal Trousseaux as an existing business. The store had been open for eight years and she saw room to diversify garment selections and extend marketing to grow this specialty clothing business. She sells bridal wear, prom gowns and formal wear.

Penny purchased the business when she was 28 years old and attending Black Hawk Community College, pursuing a degree in business management. Now, two years later, she is ready to complete coursework on her associate's degree. And in 1997, Bridal Trousseaux increased total revenues by 12 percent.

"SCORE has helped me time and time again. Learning and gaining insight from SCORE, colleges and other respected sources are a big help to a business owner. I will turn to SCORE once again when I'm ready to expand my business."

Penny Timmons, Owner, Bridal Trousseaux

With the assistance of SCORE, Penny applied for an SBA-guaranteed loan. She used the chapter's $5 business-planning disk to prepare a complete business plan, which detailed past sales history for the business and projected future growth. SCORE Counselor Dale Hankins helped her prepare her business plan—together they reviewed cost and revenue projections to develop a realistic operating budget to support operations and staff salaries. Dale is a volunteer with the Quad Cities SCORE Chapter, the national SCORE Chapter of the Year. He helped Penny secure a $70,000 SBA-guaranteed loan and a $20,000 economic development loan from the City of Moline.

According to Penny, "Dale helped me bring my ideas out of the clouds and down to earth for some realistic thought." Since purchasing Bridal Trousseaux, Timmons has fine-tuned the company's marketing structure and traveled to Paris to conduct bridal fashion research. She is now exploring the possibility of opening a second Bridal Trousseaux store in a nearby city.

Update 2000:
Since we last spoke with Penny Timmons, she has graduated from college and bought a second bridal store in Moline. She reports that things at both locations are going well, although she says "like many other small businesses, I'm finding it hard to hire and keep good employees. Still, everything is great."

To help Bridal Trousseaux navigate these and other growing pains, Penny has set up meetings with her SCORE counselors. "I want to do some long-term planning and find out what skills or education I'll need to carry it out," she says. "I've also had the opportunity to visit with some of SCORE's national directors and other chapter leaders. I think I'll always have questions about my business, but I know that SCORE will always have the answers."

Brought to you by SCORE "Counselors to America's Small Business."
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Company Facts
Bridal Trousseaux, Inc.
BRIDAL TROUSSEAUX STAT SHEET
Company: Bridal Trousseaux, Inc.
Location: Moline, IL
Formed: October 1996
Employees: 4 part-time
Phone: 309/762-4646
Business Type: (S) Corporation
Best Advice to Someone Starting Out: "If owning your own business is what you really want to do—go for it. The secret to success is doing what you're really interested in and keeping a constant focus on the future and future growth. I recommend SCORE to anyone starting or buying a business."