Squatty Potty started when Bobby Edwards designed a product that helped his mother address a health issue. The product fit a demand among a growing section of the population, and the Edwards family started Squatty Potty with limited resources. Initially the sales were brisk with only 3-5 units being moved per day. These sales were built on a sales plan that lead to being the foundation for the long term sales and marketing goals set out by Squatty Potty and their SCORE Mentor. Now with the guidance of their SCORE Mentor, Squatty Potty is shipping out over 200 units per day.
The success of Squatty Potty has been tremendous. In just over a year the company has moved from a home based business, run out of the Edwards' garage, to a fully operational office and warehouse. The family was able to expand by hiring more full time employees and they look forward to creating more jobs in their community over the next year. From Q4 of 2011, when the business started, to the last quarter of 2012 Squatty Potty has seen daily sales grow by 4,000%. This is a very impressive growth for a first year business built from the ground up.
When asked about SCORE and their SCORE Mentors, the owners of Squatty Potty said this:
"Joe Stambaugh has been readily accessible and supportive during the past year. His enthusiasm and encouragement, with a little hand holding, helped give us the courage & confidence to grow our business much faster than we would have been inclined to do. It's been fun and rewarding.
Even with limited financial resources you don't have to wing it as a start-up or feel all alone. Seek help when you need it. SCORE mentors and their resources were a timely, cost-effective resource for Squatty Potty."
The owners of Squatty Potty, Bobby Edwards and his parents Bill & Judy, came to SCORE in early 2012 after deciding to go into business. Squatty Potty had faced a variety of logistical, marketing, and on-line sales issues during start-up. Their SCORE mentor Joe Stambaugh quickly helped the family figure out ways to improve all these aspects of Squatty Potty, and the business instantly began to improve. This included assistance from fellow SCORE Mentor Paul Campbell, who helped the Edwards family figure out a way to secure necessary capital options when needed. Within their first year of working with SCORE, Squatty Potty has moved from the Edwards' home garage to a new 10,000 sq foot warehouse that has allowed the family to increase their workforce by 400% in 2012. They are planning to expand further in 2013.