Simply Beautiful Interiors
SCORE was contacted to discuss ways for the business to grow and expand their customer base. The discussion immediately started with the need for a business plan and definition of their Unique Selling Proposition (USP) In addition, their initial attempt at developing a electronic marketing presence was discussed.
At the same time the business was working to relocate to another location. This took place in the summer of 2009 and has proven to be a great success with increased store traffic and existing clients continuing to patronize the business.
Their website is http://simplybeautifulinteriorserie.com
The discussion has yet to result in a formal business plan but it is clear that the discussions have focused the owners business direction. Because of the increased sales volume, the web site presence is being revised and expanded resulting in the site being more accessible and product life focused. Counseling will continue with focus on the formal business plan, content review for the web site and attention on new issues that present themselves with business expansion .