A SCORE Success Story: Kangaring - LS Designs
Do you remember the days of having your cell phone plugged into the cigarette lighter in your car, but not knowing where to put your phone when you were not using it? Linda Anderson was one of many in the same situation, and would constantly lose track of her phone when in her car. When wanting to use the phone, she'd have to root around on the passenger side or when applying the brakes, the phone would come sliding out from under the seat and get in the way. Not exactly the safest driving strategies for anyone. After trying a variety of products, she knew there had to be a better way. And she not only found it, she invented it! www.kangaring.com
After facing the frustrating predicament of using her phone in the car, Linda dedicated herself to researching and developing a new cell phone storage solution that would come to revolutionize the industry -- and KangaRingTM was born.
Having received some mediocre feedback like, "it's a great idea, but we don't know if it will sell" from a few large companies, Linda took the challenge to prove it would sell, and decided to manufacture and market the KangaRingTM herself. The first displays were created and assembled in her living room, featuring a large photo of the product in use and holding 24 units. The very first customer was a local family-owned car wash, who sold two in the first two hours the display was on the shelf. After selling 17 units in the first month on display, KangaRingTM was off with a bang! In the first year, car dealerships and car washes became the focus markets and over 13,000 units were sold in the Phoenix area. Despite impressive sales numbers and positive customer feedback, Linda lacked the necessary subsidy to take the product to the next level, and KangaRingTM was put on hold for several years.
At a monthly Inventors Association of Arizona (IAA) meeting, Linda had the good fortune to meet a fellow inventor who helped her reconnect with the local SCORE office. The other inventor had successfully negotiated a licensing agreement with the assistance of SCORE mentor Chet Ross. Chet now assists Linda in providing her invaluable advice and guidance as she advances KangaRingTM.