SCORE Mentors Got Pro Health LLC
After 5 years of a high-paced life as an NFL running back, Ken Jenkins spent the next 20 years working for others in every industry from banking to IT. He grew weary of being at the mercy of industry fluctuations that could swiftly change his employment status and realized he had the skills and experience to branch out on his own. So he took the ball, and ran with it. Along with his wife, Amy Lewis, the duo combined their experience in alternative medicine to start Got Pro Health, LLC. Through the NFL Players Association (NFLPA) he was put into contact with the Washington, DC chapter of SCORE and began meeting regularly with his mentors who helped Got Pro Health define its offerings and learn how to broadcast that message to potential clients.
Ken describes his own launch into entrepreneurship as quite similar to his days returning punts in the NFL: “It’s the most frightening, harrowing experience ever but also hugely rewarding.”
Together with his mentors, Joe Clarke and Dee Rogers, Ken developed a business plan for Got Pro Health, LLC that has allowed the business to “prioritize goals” and “create a more focused strategy to grow.” Just 2 years into his alternative medicine business, Jenkins has already witnessed the improvements these plans have made; Got Pro Health will be adding 2 full time administrative employees by mid-2013 with plans to add 4 more positions by the end of the year.
Got Pro Health was chosen as a winner of the Sam’s Club Holiday Cheer initiative in December 2012, receiving a $1,000 grant and a trip to Dallas to attend a high speed growth marketing workshop hosted by SCORE. This workshop helped Ken develop a social media strategy for the business and a plan for improving their website.
The current aim of the business is to connect former athletes with alternative care providers but they also have an even greater goal of increasing awareness of the general public about health and wellness.
Once Ken got connected with SCORE, he says he attended a workshop and was immediately hooked. Since then, he’s met with mentors Joe Clarke and Dee Rogers once a month working to write a business plan, forecast projections, and learn about marketing, messaging and positioning. Ken says his mentors “gave us a structure for how to prioritize our goals which resulted in a more focused strategy to grow.” They are still in the process of implementing this strategy but are already beginning to see the results in the form of increased exposure and revenues.