My Story, Inc. Succeeds By Using Advice From SCORE Mentor
As a young girl, Tasha Oldham was captivated by her father’s ability to tell fantastic stories. After years of working in the television and film industries for the likes of David Lynch and the Travel Channel, it was thinking back to her father that inspired her to launch her dream business. Through the creation of My Story, Inc. Tasha has taken her award-winning documentary film talents, and re-purposed them to allow ordinary people living extraordinary lives to tell the world…through film.
My Story creates unique documentary style, biography based “advertorials” of entrepreneurs, social activists and Fortune 500 companies. The goal of telling the stories of these visionaries is to connect their brands to their consumers in an honest and engaging way. In addition to signature My Story films, the team also services a wide array of video production needs, including TV commercials, live event production, testimonial reels and how-to videos.
In two years, Tasha has been able to alter her business approach to accommodate her success and subsequent growth. My Story, Inc. was founded to service small businesses and entrepreneurs with the goal of telling the success stories of the little guy but through word of mouth marketing about their exceptional work, My Story has expanded into servicing medium to large sized businesses including Fortune 500 companies.
My Story, Inc. was the 2010 recipient of the Project REV award, a yearlong marketing lab to help small businesses find marketing solutions that work. My Story is also responsible for creating the SCORE Public Service Announcements (PSA's).
Tasha reflects on her SCORE mentor's influence saying, "Tom Patty was instrumental in helping our business grow to the new heights we are currently exploring. Tom taught us how to think much bigger. Tom was able to broaden our approach and get in the mindset of going after much larger sized businesses. In just two years we have gone from servicing small businesses to Fortune 500 companies. The impact our SCORE mentor had on our business is invaluable."
With experience in mainly creative settings, Tasha Oldham needed guidance from someone who had the business expertise and experience she lacked. SCORE mentor Tom Patty helped Tasha not only learn what she didn’t know but also unlock her passion for business.