Lulyboo
A few years ago, Pazit Benezri realized her second baby Ronnie had hard time sleeping anywhere that wasn’t his bed at home. Pazit also had a 4 year old who she had to take everywhere. Like many mothers, Pazit found juggling the busy schedule of her 4 year old and making sure her second baby was comfortable enough to sleep anywhere to be challenging. One night, Pazit woke up with an idea to create something like Ronnie’s bed that was portable. She made a prototype. People saw it and loved it. Pazit wanted to help other moms. A friend told her about a SCORE workshop and they attended together. This is where Pazit met SCORE mentors. She called to schedule appointment and was matched with Santa Ana SCORE mentor Bob Godlasky. Lulyboo would soon be just the lullaby Pazit needed for small business success. http://www.lulyboo.com/
“Working with my SCORE mentor Bob was when my business started to grow.When I talked to Bob about advertising, he helped me contact another SCORE mentor, Tom Patty. Tom and I sat together brainstorming ‘what’s really gonna get attention?’ Tom helped me write script, find a musician, and find a videographer to create a video entry for a local contest with the Irvine Entrepreneur Forum. With SCORE’s help I won the $10,000 prize!”
Lullyboo has also succeeded as a product supplier for many baby boutiques, Target.com, Walmart.com and Baby’s R’ Us.
“(Bob) is one of the most amazing people. I could talk about him forever. You can see that he loves what he’s doing. He enjoys sharing info. He brings professionalism to all our conversations. I feel so comfortable asking any questions. It’s given me the desire to do the same thing and become a SCORE mentor.”
“SCORE, I feel, has the best people in the industry. I feel like I have the best people for every category of my business FOR FREE! They are all part of Lulyboo, my life and my business. I’m never alone. For every issue, I have someone there to support me give me advice. I never feel like they are too busy for me. When people ask me what’s the catch they don’t actually believe it exists, but it does!”


