Fresh Corner Cafe Finds Success with SCORE
While working on his master's degree at the University of Michigan, Noam Kimelman became interested in a project focused on what is known as the "food desert" in Detroit. "Food desert" is referred to the stark, unequal distribution of healthy, affordable food options in the city. The Master of Health Policy major, became very interested in finding ways to improve Detroit's current food situation. After talking with a professor who encouraged him to find a solution to the problem and "make it a reality" Noam took on the challenge and created Food Corner Café.
With the belief that good food has the power to be transformative, Fresh Corner Café works with neighborhood stores to ensure that all Detroiters, including the 70,000 households that do not own a private vehicle, can easily access healthy food options.Fresh Corner Café is invested in giving back to the community and the future of Detroit. The Café pays attention to the nutritional density of ingredients they serve as well as: how they are produced and where they come from. Fresh Corner Café was recognized by SCORE and received the 2014 Young Entreprenuer Award.
Noam says he is very grateful for his SCORE mentor David. “David is an incredibly warm and friendly mentor and friend. He cares about both my business and me as an individual. He goes above and beyond the call by getting outside the coffee shop/office and seeing the operation firsthand. His experience makes his advice invaluable.”
Noah says his mentor, David Broner has not only been a supporter and encourager of Fresh Corner Cafe, he also helped with setting metric goals. He helped Noam consider other operating alternatives such as renting kitchen spaces from other restaurants during their off-hours to keep costs low.