The Four Firkins
Upon moving across the globe from Australia to Minnesota in 2001, Jason Alvey found himself falling hopelessly in love…with good beer. The craft beer movement was alive and growing here in the States and Jason found himself searching for a way to share his newfound passion for the good stuff with his fellow Minnesotans. He opened his first retail location of Four Firkins in May of 2008 and just a few years later approached SCORE Minneapolis for advice on expanding their space and boosting sales.
Under the guidance of SCORE Minneapolis mentor Rich Barkley, Four Firkins moved locations in October 2011 to a more visible storefront that's twice the size of their old shop. The improvements are evident; December 2011 sales soared to $180,000 - double that of December 2010! The new store has nine employees compared with five at the previous location and they are now on pace to triple sales.
"I honestly could not have done it without their help, without their insight," said Alvey of his SCORE mentors. "We are now at a completely new level. This is a dramatic improvement, and the potential to grow this is amazing."
Of SCORE, Alvey commented, "It's absolutely incredible. If more people knew what these guys are capable of and what they do, they wouldn't have any free time. Their phone would be ringing off the hook."