Why You Need a Website

Think back to the last time you needed to run an errand but didn't know how to get there or what the business hours were for the establishment you needed to visit. Did you think, “Let me find the yellow pages book and hope there is a listing for the company I need?” What about the last time you were trying to nail down food plans with friends? Did you think, “Forget looking up food options; let's just hop into the car, drive around, and hope for the best?” Odds are, you pulled out your smartphone or went to the computer to find what you needed.

And, just like you, your customers automatically turn to the Internet to get what they need. That means that every minute you don't have a website for your customers to turn to, you're losing business. Luckily, websites nowadays can be created quickly, easily and for a reasonably low price. Read on to find out why you need one.

No Website? Big Problem! 

Keep Existing Customers

No Website? Big Problem

It's a tale as old as time. Customer meets Business. Customer likes Business. Customer can't remember Business's hours or that Business is closed on Sundays. Customer checked for a website, but there wasn't one. Customer visits on a Sunday, in dire need of Product, but since Business is closed, Customer has to turn to other Business to get needs meet. Customer falls in love with new Business. Business just lost another Customer. Don't lose your Customer to new Business. Let your customers know when you're available so that they can plan to visit you when you're open.

New Customers

Even if you enjoy your current level of business, new customers are the key to sustaining any endeavor. New customers ensure that you don't run out of people interested in your product. However, without a website, how will customers find you? How often do you think customers will trust their friend's opinion without proof? What if your new customers are interested, but not convinced yet? Use your website to share updates, events and information regarding your business to entice new customers to try you out.

Credibility

If a tree falls in the woods and there is no one there to hear it, does it really make a sound? Maybe. But if a business exists without a website, does it really exist? Not according to your new customers. Customers like being comforted by proof of your reliability. They want to know when you will be there, they want to know what you will offer, they want to know others have enjoyed their experience with you, and they want to know you are going to stick around for the long haul.

A website offers you the chance to share that proof with your customers through photos, information, testimonials and contact forms. Confirm that your business exists and assure your customers that you're not going anywhere.

In this day and age, no business can exist for long without a website. Do not limit your business growth based on your fears that a website costs too much or requires too much technical ability. With the availability of easy, low-cost website builders, a business website that attracts buying customers is easier than ever to create. Just ask yourself, “How much is each customer worth to me?”

About the Author

GoDaddyJessica Spart is a small business consultant for GoDaddy and a freelance writer based in Arizona. She's passionate about helping small businesses succeed. Jessica spends her free time reading, running and catching up on her favorite Korean and British TV shows. Connect with Jessica on Google+