Secure a Domain Name

You might not be familiar with the term “domain name”, but you’ve seen them all over the place—on billboards, in commercials and online. The bolded examples represent a domain name: www.coolexample.com and info@coolexample.com. Look familiar?

When people sit down to their computers or use their mobile phones to search for restaurants, plumbers or any one of countless products or services, the search results include a list of websites identified by their domain names. You want your business to be on that list.

Your domain name is how visitors find you online and it’s the foundation of your online brand. Getting a domain name requires two steps: 1. Choosing a domain name 2. Registering the domain name.
 

Danika Securing a Domain NameFinding the perfect domain name is tricky in the fast-paced, competitive world of online real estate. To help generate a domain name that’s perfect for your business, complete the following fields with your business information:
Industry
Services
Products
Geographic Location
Words that describe your services
 
Now that you have a solid list of business-related words, try combining the words to create a domain name that’s available and memorable. If you come up with a few domains and don’t know which combination you like more, consider running your names by a few friends to hear what they think. Don’t forget to evaluate different domain extensions like .com, .net and .info.

And remember, the shorter your domain, the better. You don’t want your customers to mistype your domain and go to a different site, so consider registering misspelled versions of the domain name you choose.
 

Register Your Domain Name

After you’ve chosen the perfect domain name, it’s time to make it yours. That’s when you turn to a registrar like GoDaddy. A registrar is an accredited organization that sells domain names to the public. When you register a domain name, you only lease it for a specific period of time — you do not own it. For example, when you register a domain name for one year, you need to renew your registration when that year is up or someone else might get your domain. Most individuals register a domain name for three to five years.

If the domain name you want isn’t available, don’t worry. You can purchase an already-registered domain name through the domain name aftermarket or auction. Sometimes you have to pay a little more, but a good domain is worth the investment. You wouldn’t settle for your business’s name … so why settle for your business’s domain name?
 
Domain Name Registration
 
Have a question about registering a domain name? Connect with a SCORE mentor online or in your community today!

About the Author

GoDaddy logoThe world’s largest domain name registrar and Web hosting provider, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To get more tips for your small business—including articles, videos and webinars—check out the GoDaddy Training Hub.​