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Conference Call and Online Meeting Presentations: How to Keep your Audience Engaged Public speaking requires a unique set of skills and talents that most professionals have honed after years of experience. With the emergence of teleconference and screen sharing technologies, professionals are faced with new communications challenges related to capturing their audience’s... View
Converting Sales Leads Into Buyers SCORE ExpertAnswers When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within... View
Why You Should Rethink Traditional MarketingIn the era of information overload, consumers are bombarded with thousands of marketing messages every day. A logo on a T-shirt, a radio ad, or a TV commercial may not stay in a consumer’s mind very long because the next wave of advertising messages is a few seconds away. Consumers have... View
The Secret to Getting Found on the Web Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every... View
Why Business Owners are Adopting Digital Marketing Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack... View
SCORE Location Information Check List A checklist to make sure that your customers can find your business through all the available avenues. View
Social Media Word of Mouth The power of word of mouth in marketing a small business has been well-known for decades. In today’s online age, entrepreneurs are looking for ways to harness the power of connectivity across the Internet and social media to increase both the reach and frequency of word of mouth marketing.... View