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Want More Customers? Diversify! Your target market has been buying so far, but as all small business owners know, customers are fickle creatures and you never know when their buying preferences will change. Creating a double whammy, with the rise and fall of the economy, it’s hard to keep cash flow flowing when customers... View
Protecting Your Identity In this edition of Cyber Security for Small Business, Steve Strauss speaks with Neal O'Farrell, Identity Theft Council Founder) to learn more about how to protect social media identities of small businesses. View
What Should You Pay for Marketing Services? You know that you need marketing to increase sales and get the word out. But do you need to hire a professional? Maybe you have already sunk in time and effort with ideas that flopped. How can you be sure you are getting a good return for your business?  View
The Importance of Building Real World Fans Social media has become second nature for many small business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora,... View
How Will New gTLDs Impact Small Business? Over the next couple of years, domain standards like .com, .net and .org will be joined by potentially thousands of new domain extensions - also known as new gTLDs (generic top-level domains) — like .ninja and .photography.  What do these new gTLDs mean for small businesses and... View
Marketing Plan Guide A well-designed marketing plan can help you raise awareness of your business, attract more customers and boost sales. Use this guide to develop a 12-month marketing plan and integrate it into your company’s business plan. View
What Do New gTLDs Mean for Your Business? Over the next few years, .com, .net and the other domains business and consumers have come to rely on will be joined by thousands of new domain name extensions. What exactly do these domain extensions – known as new gTLDs (generic Top Level Domains) — mean for your business? View
Expert Tips for Sales and Customer Loyalty Learn the Basics - Sales and Customer Loyalty Tips Sales are an indispensable part of running a successful small business. Yet many entrepreneurs shy away from the role because of long-held misperceptions, or they simply don’t feel comfortable doing it. All it takes is a better... View
Winning Them Over is The Key to Growth Small businesses are more responsive! Customers tend to prefer small businesses, too: small businesses meet or exceed customer expectations more often than big businesses.  View
Add Online Marketing to List of Services Social Media Case Study: Moats Kennedy SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life... View