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50 Small Business Tips for 50 Years of Success: Social Media Tips SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life experiences and successes from people like you. During each... View
Use Financial Management Basics to Help Your Business Succeed Learn the Basics - Financial Management Tips All small businesses have something in common: a need to fully understand financial aspects such as budgets, cash flow, pricing and balance sheets. Otherwise, entrepreneurs may not fully understand what's happening with their business until it... View
Email Marketing Best Practices These best practices for email marketing can boost sales, attract loyal customers, and maximize your return on investment:  View
7 Credibility Busters for a Small Business For almost any small business, credibility is critical. If you aren’t credible, customers won’t trust in your ability to deliver a good product or service, and are more likely to take their business elsewhere. Lack of credibility also leads to a poor reputation, more complaints and... View
Is Your Small Business Using Twitter Correctly? Using Twitter to help grow your brand requires more than just sending out an occasional tweet. View
5 Steps to an Effective Instagram Strategy At first glance, Instagram doesn't seem like a powerhouse lead generator. The photo-sharing app, which allows you to add filters, descriptions, locations and hashtags to pictures taken on a mobile device, is great for brand discovery and engagement. But marketers can't include clickable... View
Content Marketing: 4 Ways It's About to Change Any discussion of marketing in 2014 starts with one word: content. Creating unique and engaging content — from blogs to Facebook posts to email newsletters— has been the key to scoring customers for several years running. But where is this trend of "brand publishing"... View
The Future of Social Commerce: Shopping On Twitter, Pinterest and Beyond Earlier this year, leaked images from online retailer Fancy.com showed a mock-up of a new platform called Twitter Commerce. These branded tweets, which look just like normal tweets, can be expanded to reveal a Buy button that allows consumers to make a purchase from within the Twitter app. View
50 Small Business Tips for 50 Years of Success: Marketing Looking to find new customers? Or keep your existing ones? Who isn’t! These marketing tips help you put your best foot forward to the world and to your customer base. From press releases to networking, make all your marketing as effective as it can be! SCORE and MassMutual know how... View
Tips for Online Content Marketing You’ve taken your small business online, you’ve set up your website, and you’re using social media. As you turn from how to get your business online to how to make your online presence work for you, consider driving business by creating and distributing content that carries your... View