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SCORE Tip of the Week: How to Write a Good Press Release SCORE's CEO, Kenneth R. Yancey, gives tips for writing and distributing an effective press release for your small business. View
Converting Sales Leads Into Buyers SCORE ExpertAnswers When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within... View
How Operations and Logistics Can Create Marketing Opportunities Learn about maximizing the operations and logistics of your business. View
Marketing Research on a Shoestring for Small Business Learn about low cost ways to conduct marketing research. View
SCORE Tip of the Week: How to Cash in on Summer Events SCORE's CEO, Kenneth R. Yancey, offers advice for getting the most marketing potential out of seasonal events. View
Word of Click Steve Strauss, founder of www.theselfemployed.com, explains how "word of mouth" marketing has evolved. View
Marketing Assessment Tool A quick and easy survey to determine the effectiveness of your business' marketing strategy. View
Great Marketing That Makes Money For most companies, there are ways to turn marketing efforts into profit centers. Of course, every situation and every company is different. Creative marketing solutions do not apply across the board. But in all cases, it pays to think outside the box. I like racking my brains to think of ways... View
Hands Across the Water – The Joys of Cross-Cultural Marketing It would be cliché to begin by saying that we are in a global economy. Everyone knows that, with the possible exception of the tin-foil hat crowd. Successful marketing strategies in this de facto global economy require a symphonic approach, otherwise, a cacophony will result and failure is... View
Turn Your Bold Idea Into a Business You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and Go Daddy are here to help you launch your digital identity. From establishing a lead-generating website to... View