Search Templates & Tools

How Do I Get Better Customers? Rieva Lesonsky, CEO of GrowBiz Media, offers tips for finding and obtaining worthwhile clients for your small business. View
Protect Your Online Reputation Steve Strauss, founder of, gives instructions for managing the online reputation of your business. View
Marketing with Owned, Earned and Paid Media Here's a question I'm getting more often from business owners and start-ups:  What's the difference between "paid, owned and earned" media for marketing? And how do I use them together? The whole “owned-earned-paid” thing is familiar to advertising and... View
The New Word of Mouth: 6 Ways to Influence Influencers Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever.  But the social media explosion has transformed how word of mouth works. View
Get Social and Get Customers Social media is one of the hottest marketing tools today. Here’s how getting social can help you attract and retain customers. View
Health and Beauty: Online Marketing Attracts Customers A business website, SEO, SEM, email marketing and local search directories are essential tools in attracting customers to your health and beauty business. View
Health and Beauty: The Old-Fashioned Way to Attracting Customers Traditional marketing methods, such as direct mail, advertising, public relations, events and referrals, are still effective ways to attract and retain customers. View
Getting Better Customers SCORE ExpertAnswers Every small business wants more customers. But how do you get “good” customers? These are the kinds of customers that start-ups and famous brands alike have found thanks to Sam Richter. A best-selling author and expert on sales and marketing, Sam was named one... View
Master Your Business Plan SCORE ExpertAnswers Whether you're starting up or running an established company, an up-to-date business plan is critical for planning and reaching your goals. In this issue of SCORE ExpertAnswers, SCORE Mentor Mark Lowenstein provides expert advice on mastering this essential business tool... View
Increase Your PR Exposure Steve Strauss, founder of, gives suggestions for improving the media coverage of your small business. View