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Five Ways to Make the Most Out of Social Media for PR Social Media has taken over most conversations in the realm of communications and marketing.  Some people think that social media will cure all. The truth is that the technology behind social media has just made it easier for professionals in the communications industry to connect with their... View
5 Tips on Educating Outside Salespeople Learn the best techniques for educating outside salespeople by using these five tips brought to you by SCORE Mentors. View
Plan Your Sales Pitch Now that you’re an entrepreneur, you want the sales pitch for your small business to have a positive impact on your prospective customers. Don’t worry that you’re not a “born salesperson;” in truth, few people are. All it takes is research and planning—the... View
Earning Business Referrals Are you doing everything you can to focus on your customers and earn those all-important referrals? Find out by taking this quick quiz. View
10 Steps to Protecting Your Ideas Got a great idea? Follow these first steps from SCORE Counselor, Alan Tratner of Santa Barbara, CA. View
Got Meme? How To Attract Your Clients' and Customers' Attention Does your current title, tagline or catch phrase: Tell people what you do? Create a perception of need? Start conversations? View
How to Get a Patent Have you invented the next big thing? If so, you've got to get a patent. It protects your invention and gives you exclusivity. Read this article by Steve Strauss to understand why patents are critical to your success and how you can get one for your business. View
Measuring the Success of your Social Media Efforts Q: Like so many small business people these days I suppose, I am getting my feet wet with social media. I have a Facebook account and am getting involved in LinkedIn which I like a lot. That all said, I am not sure it is worth all of the effort. How can I tell? View
Plan and Prepare to Make the Most of Media A television appearance. A radio interview. An article in a magazine. Every business owner understands the value of positive media coverage. There’s no better way to build your brand. View
Expert Tips: Beyond Social Media Robbin Block discusses some of social media's many implications on the crafting and execution of winning small business marketing plans. View