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Master Your Business Plan SCORE ExpertAnswers Whether you're starting up or running an established company, an up-to-date business plan is critical for planning and reaching your goals. In this issue of SCORE ExpertAnswers, SCORE Mentor Mark Lowenstein provides expert advice on mastering this essential business tool... View
SCORE Tip of the Week: How to Get Publicity for Your Business From Bloggers SCORE's CEO, Kenneth R. Yancey, gives advice for generating buzz for your business through blogs. View
Which Social Media Work Best for Small Business Small business owners are continuing to try social media as a marketing channel. But with so many options – and limited time and resources to use them – which ones are working best? View
Why Even Great Marketing Ideas Fail Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb... View
SCORE Tip of the Week: How to Write a Good Press Release SCORE's CEO, Kenneth R. Yancey, gives tips for writing and distributing an effective press release for your small business. View
How to Ring Up More Customer Referrals Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s... View
Converting Sales Leads Into Buyers SCORE ExpertAnswers When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within... View
How to Create a Comprehensive Business Plan Use this guide to create a thorough and exhaustive business plan for your business. View
The Elevator Speech: A Simple, and Yet Critical, Tool to Your New Business Success SCORE Westchester provides tips for creating an effective elevator speech for introducing your new business. View
Why You Should Rethink Traditional MarketingIn the era of information overload, consumers are bombarded with thousands of marketing messages every day. A logo on a T-shirt, a radio ad, or a TV commercial may not stay in a consumer’s mind very long because the next wave of advertising messages is a few seconds away. Consumers have... View