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La guía de 60 segundos para llevar a cabo estudios de mercado  Los estudios de mercado son una valiosa herramienta de planificación para todo tipo y tamaño de negocio. No necesitas de un gran presupuesto para reunir datos sobre las percepciones y preferencias de tus clientes y cómo toman decisiones de compra. Los estudios de mercado... View
La guía de 60 segundos para desarrollar una estrategia de precios ¿Cuánto debo cobrar? Es una pregunta que muchos empresarios hacen.  Cobrar mucho o muy poco produce los mismos resultados: dificultad para atraer clientes, poca liquidez y sospechas sobre la calidad de tu trabajo. En sólo 60 segundos,  te enseñaremos a... View
Converting Sales Leads Into Buyers SCORE ExpertAnswers When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within... View
Why You Should Rethink Traditional MarketingIn the era of information overload, consumers are bombarded with thousands of marketing messages every day. A logo on a T-shirt, a radio ad, or a TV commercial may not stay in a consumer’s mind very long because the next wave of advertising messages is a few seconds away. Consumers have... View
The Secret to Getting Found on the Web Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every... View
Why Business Owners are Adopting Digital Marketing Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack... View
SCORE Location Information Check List A checklist to make sure that your customers can find your business through all the available avenues. View
Social Media Word of Mouth The power of word of mouth in marketing a small business has been well-known for decades. In today’s online age, entrepreneurs are looking for ways to harness the power of connectivity across the Internet and social media to increase both the reach and frequency of word of mouth marketing.... View