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12 Sure Fire Steps to Improve Your Retail Sales The purpose of any business is to bring in customers which can only be accomplished through marketing. If your cash registers don't ring something is wrong and you had better find out what fast because in today's competitive retail world getting results is what counts. View
Conference Call and Online Meeting Presentations: How to Keep your Audience Engaged Public speaking requires a unique set of skills and talents that most professionals have honed after years of experience. With the emergence of teleconference and screen sharing technologies, professionals are faced with new communications challenges related to capturing their audience’s... View
Converting Sales Leads Into Buyers SCORE ExpertAnswers When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within... View
Why You Should Rethink Traditional MarketingIn the era of information overload, consumers are bombarded with thousands of marketing messages every day. A logo on a T-shirt, a radio ad, or a TV commercial may not stay in a consumer’s mind very long because the next wave of advertising messages is a few seconds away. Consumers have... View
Evolve or Die Don't get trapped in an obsolete business plan. Business and market conditions evolve. To succeed, so must you. View
Introduction to Online Marketing Your customers are online. You need to be too. View
The Secret to Getting Found on the Web Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every... View
Business Email Etiquette: Death by 'Reply All' Steve Strauss, founder of www.theselfemployed.com, tells why the "reply all" option on your email may be dangerous and how to use it carefully. View
Why Business Owners are Adopting Digital Marketing Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack... View
SCORE Location Information Check List A checklist to make sure that your customers can find your business through all the available avenues. View