The Importance of Blogging

Presented by FreeEnterprise.com, Jasmine Sandler shares why blogging helps define your small business.

Many businesses struggle with the challenge of brand development, getting seen, or becoming well known. Effective and frequent blogging, both internally and for key, targeted blog communities, can be an excellent way to help drive brand visibility online, including search rank and target acceptance.

Before you can start blogging, several steps must be taken:

1. Ensure that you have created a professional brand identity that will stand behind your blog premise

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