How to Create Your Own Marketing Brochures

This guide looks at marketing brochure benefits and gives you advice on targeting your audience and message planning. Then see how to bring your brochure to life with easy-to use templates and the best medium to spotlight your business.

Man LaptopYou don't need a big budget to develop your own marketing materials. This guide will show you how easy it is to create professional-quality brochures quickly and inexpensively.

This guide looks at marketing brochure benefits and gives you advice on targeting your audience and message planning. Then see how to bring your brochure to life with easy-to use templates and the best medium to spotlight your business.

Understand It
A marketing brochure can boost your sales efforts instantly. And by creating those materials in-house, you can save both time and money. Whether you’re a real estate agent or caterer, the power of a good brochure that delivers your message with visual impact cannot be overestimated.
Let’s take a closer look at some of the benefits:

  • Save money. With a high-quality printer and the right paper, it’s easy to create your own marketing materials inexpensively. Plus, you can print only what you need, when you need it, eliminating the cost of overruns and preventing stacks of dusty, outdated brochures from gathering in the corners.
  • Stay in touch. Brochures are a great way to stay in touch with current customers, build loyalty, and strengthen your credibility. And, since you can print your own marketing materials instantly, it’s easy to create small runs of customized materials for specific customers, presentations, or tradeshows.
  • Generate revenue. It’s simple: Customers who better understand your business as a result of your marketing brochure will be more likely to spend money with you. Color, in particular, can be a great communication tool—it can boost customer comprehension by 75 percent and accelerate learning from 55 to 75 percent.

Ideas in Action: Real Estate
Imagine…photos of your prime real estate properties displayed in brilliant color. Once you take your digital pictures, it’s easy to scan your images, drop them into a customizable Microsoft Word template, and print beautiful full-color brochures. Plus, since you can create your materials as you need them, you can continually update your brochure when hot new properties hit the market.

Plan It
A great marketing brochure delivers a clear, focused message in a visually compelling way. Finding that focus requires forethought about who will read the brochure and how you can convey a unique benefit to them. Below, you’ll learn tactics for targeting the audience for your brochure and receive tips for crafting your message.

Start with the Audience
Knowing whom you want to read your brochure will help you craft the message. Begin by narrowing your audience to the customers who will best help you increase business. Your individual business situation will dictate who that is.
Sometimes it’s best to target customers who already know and trust your business—especially if you’re introducing a new service. But often you’ll have more success marketing to new prospects. SCORE can help you research potential customers and tailor a message for them.

Have a question about marketing brochures? Connect with a SCORE mentor online or in your community today!

About the Author

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The HP Small Business Connection brings together products, services, and solutions designed with your business in mind.