How to Leverage Technology In Your Business

Technology can simplify, automate and speed up many of the tasks you do in your business every day. But technology can do more than that. By correctly implementing technology in your business, you can transform technology into one of your company’s strengths, enabling your business to be more efficient, more productive and more responsive to customer needs.

 

How-To Guide: How to Leverage Technology In Your Business

Technology can simplify, automate and speed up many of the tasks you do in your business every day. But technology can do more than that. By correctly implementing technology in your business, you can transform technology into one of your company’s strengths, enabling your business to be more efficient, more productive and more responsive to customer needs.

Below is a list of some common tasks that the owner and employees of a small business might perform on a daily basis, as well as examples of technology solutions for each. Consider which tasks are part of your business and which solutions might not only streamline your operations, but also create new areas of strength to make your business more competitive.
 

TASKS - SOLUTIONS

Sales
Lead generation – email newsletter, lead capture on website, SEO, CRM (customer relationship management) software
Customer contact - CRM software, contact management software
Sales presentation – laptop computer, projector, videoconferencing software
Taking orders – ecommerce site, click to call, online chat
Client meetings – videoconferencing services, teleconferencing services
Post-sale followup - CRM software, contact management software
Administration/Management
Staff meetings – videoconferencing services, teleconferencing services
Project management – project management software, accounting software
Time management – project management software, time tracking software
Customer Service
Answering customer emails – automated email responses
Answering customer questions/resolving problems – online chat, click to call, FAQs on website, contact information on website, social media
Scheduling client appointments – online appointment scheduler
Warehousing
Shipping/Order fulfillment – mailing software, online shipping
Receiving – inventory management software
Making deliveries – GPS device
Marketing/Advertising
Advertising - online advertising
Marketing - social media, viral deal sites, blogs, email newsletter, website, SEO
Promotions - social media, blogs, viral deal sites, review and ratings sites
Public relations – blogs, social media
Market research – social media, Web analytics, online community on website
Accounting
Generating financial reports– Accounting software, dashboards
Budgeting – accounting software, dashboards
Balancing books – Accounting software
Generating invoices – Accounting software, electronic invoicing
Generating checks – Accounting software
Handling payroll – Online payroll service, direct deposit
Receiving payments – Ecommerce shopping cart, mobile credit card acceptance, electronic invoicing, ACH debit
Making bank deposits – Remote check capture
Write down any other tasks you or your employees regularly perform. What technology might help with these tasks?