Marketing Strategy Tips
John Jantsch, founder of Duct Tape Marketing shares his exclusive marketing strategy tips.
What are some starting points for crafting an effective marketing strategy?
What are some helpful metrics a small business should consider for gauging the effectiveness of a marketing strategy?
Setting goals for revenue and profit are obvious choices. But also consider percentage of business from referrals, and satisfaction factors that your customers say make the difference for them. Again, you’ll likely uncover qualities about your business that you’d never thought of.
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