Published Jun. 14, 2011

Mike Moran is a highly sought-after expert on all topics related to digital media marketing. He’s brought his expertise to businesses of all sizes through books such as Search Engine Marketing, Inc. (co-authored with Bill Hunt), and Do It Wrong Quickly. Here, he discusses some of the important aspects of using search engine marketing, technology, and related strategies to target audiences/markets, promote small businesses online, and improve sales