Develop Procedures To Update & Proofread Your Content

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New and fresh content on your site will attract new visitors and keep your current site users coming back. These checklists cover procedures for updating and refreshing your content, including creating content, maintaining site structure and navigation, checking your links and more.

Proof Web Site Content
Before you publish any new or revised content on your Web site, take the time to double-check your work. Proofing is even more important for Web content than for your print ads and other materials—a single typo can ruin links and keep your pages from being displayed. Mistakes can be embarrassing and even costly. Completing this checklist will help ensure that your visitors see the content you want them to see.

Proofread Your New Content
Spelling errors and other mistakes can diminish your credibility and turn off potential customers and lead to costly customer service problems. Plan to proofread everything you publish to ensure professional, organized content.

Verify Your HTML Code
Verifying the HTML code that makes up a Web page requires more than viewing the page in your browser—there are several different browsers, each with several versions, and pages don't always work the same in each. HTML errors can also open up security holes in your pages, exposing your site (and your customers) to trouble. Use this checklist to ensure that your HTML code meets all standards and produces your web pages the way you want them.

Check Your Links
Adding or editing content on your Web site often involves reworking your links—adding new links so visitors can find new content and editing current links to reflect changes in your site structure. Link management doesn't need to be a time-consuming chore.

Review Look and Feel
Visitors experience your site in different ways depending upon their browsers, connection speed and preferences. Don't let hastily published content ruin their experience. This checklist will help you ensure that site changes fit in well with the rest of your content, programming components still function, graphics display properly and other elements that make up your site's look and feel.

Confirm Accessibility
Adapting your content for disabled Web surfers is not as difficult as one might expect. A few simple steps can make your Web pages accessible to people with sight, hearing and motor-function disabilities.