Earn Green By Going Green
Green business is an area of incredible opportunity and growth right now. (A green business, for our purposes, is a business that either sells environmentally-friendly products and/or that runs its business in an eco-friendly manner. These are also sometimes called sustainable businesses.)
Now it is true that the green market is currently a bit of a niche market, but what a niche it is! It is exactly the sort of market most small businesses yearn for: People willing to put their money where their values are. A recent study by the Natural Marketing Institute found that 23% of the U.S. adult population makes up the green market given they have a “profound sense of environmental and social responsibility.” That’s 50 million people folks. No, there is no shortage of people who want to buy green.