Ask SCORE, February 2009- Marketing Your Business

I’ve operated a successful one-man handyman business for seven years, working in people’s houses doing everything from fixing a stair tread to building small additions. All my jobs have come from word of mouth referrals and I’ve never lacked for work. Since the economy has slowed down, however, for the first time I’m experiencing holes in my schedule, so I want to do some marketing. Where do I start?