50 Small Business Tips for 50 Years of Success: Social Media Tips

SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life experiences and successes from people like you.

During each month, we will be posting new leadership tips and case studies here. Check back often to learn more as we celebrate you this entire year.

CRN201601-179497

Whether you’re just getting started in social media or looking to refine your strategy, these social media tips will help you get the biggest bang for your buck (and time). Know what the 80/20 rule is? Want to find out how to get started with content marketing? Tune in to these tips to find out!

 

Social Media Meme

 

Share

 

 

 

 

 

 

 

 

 

Social Media Meme

As the work force evolved and her long-time clients retired, Kennedy’s methods of marketing her business and prospecting for clients were slowly becoming obsolete.

Click here to learn how SCORE mentor Margaret (Peg) Corwin helped Kennedy reinvent her business and learn the ropes of online marketing. 

Share

 

 

 

 

 

 

 

 

 

Social Media Meme

Share

 

 

 

 

 

 

 

 

 

 

Content Creation Made Easy

John O’Keefe’s Center for Peak Performance uses a proprietary coaching and training system to help business executives, salespeople, entrepreneurs, athletes and others eliminate mental roadblocks and develop habits that lead to success. 

Click here to learn the suggested tips John took to take his networking to the next level, and helped him be more selective in targeting clients.

 

Share

 

 

 

 

 

Creating a marketing plan? image


Although Leslie Taylor, owner of Buffalo Creative Group had 15 years of experience in multimedia design, including Web and print work, she needed help finding clients after being in the corporate world for so long. In August 2013 she began meeting with SCORE mentors Maxwell E. Ellis, a former advertising executive and ad agency owner, and attorney Fred Witherby.

Click here to learn how Buffalo Creative Group has obtained steady clients and is on track to meet sales goals for 2014

 

Share

 

 

 


Use the 80/20 social media ratio

Share

 

 

 

 

 

 

 

 

 

Use social media to tell the story of your brand. Make your story memorable (and shareable) by have a hero, a goal, an obstacle, a mentor and a moral. “I didn’t want to be a freelancer at the whims of others anymore,” says SCORE client Tasha Oldham. “I wanted to create my own life, but I didn’t see anyone [in film and television] creating the life I wanted.” In 2010 she launched My Story, Inc., which creates evocative, documentary-style films that help clients ranging from small businesses to Fortune 500 companies tell their stories and connect with customers emotionally.

Click here to learn how My Story, Inc. doubled sales annually with effective business strategies.
 

Share

 

 

 

Social Media Tip

Share