• Think of a business sign as a form of communication. You want it to get your message across.

• Be sure signs are large enough to read. Consider the speed of local traffic.

• Make it short and simple.

• Provide ample lighting so that it can be read at night.

• Change signage from time to time to renew potential customers’ interest.

Brought to you by SCORE, America's small business mentors, at www.score.org.