• Begin with a statement of purpose. You should be able to explain your business in 25 words or less.
• Tell how your business will work and why it will be successful. List the owners.
• Fill in the business details. Describe its products or services, the customers, the market and the competition. List the managers and their credentials.
• Supply three years of projected financial statements. Include income, loss, and cash-flow projections.
• Provide supporting documents, such as references from creditors and potential clients and suppliers, evidence of insurance and the like.

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