5 Reasons Your Website Needs to be Mobile Friendly

How’s this for a mind-blowing statistic: eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. That’s a lot of users with their head stuck in their smartphones. If you haven’t made your small business website mobile-friendly yet, now is the time. And if 4.55 billion reasons aren’t enough to convince you to go mobile, here are five more:

  1. Fifty-seven percent of American adults use their cell phones to go online, and 21 percent of cell phone owners say they primarily access the Internet using their phones, according to the 2013 Pew & Internet American Life Project.
  2. In a recent Constant Contact survey, 79 percent of respondents said having a mobile-friendly website helps in attracting new customers and keeping current ones happy.
  3. Sixty percent of respondents in that survey believe it’s important to be able to accept mobile orders to attract both old and new customers.
  4. Also important, say respondents: Maintaining accurate location based listings so customers can find you when they’re searching for your type of business.
  5. A recent eMarketer report found that while most people still use a desktop or laptop in addition to their mobile phones, the number of “mobile-only” users is rising.

Ready to go mobile? Here are simple ways to make the process seamless:

  • First see what your website looks like on a smartphone or tablet computer. Enter your website’s URL in MobiReady, Keynote Device Anywhere or iPadPeek and you can see what works and what doesn’t on mobile devices.
  • Google has four simple tips of advice for mobile website designers: 1. keep loading times fast, 2. simplify navigation, 3. be “thumb friendly” and 4. design for visibility.
  • It’s not always smart to mobilize your site everywhere—in other words, having a separate mobile website may work better for your business depending on your needs and goals. Be sure to ask a professional about making your website mobile friendly before attempting the process yourself. Make an appointment to get one-on-one advice with your local SCORE mentor.

About the Author

Rieva Lesonsky, CEO GrowBiz MediaRieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+   and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.