4 Tips for Choosing a Web Address

Find out the top 4 tips for choosing your web address.

1. Use Keywords

Your domain name doesn’t have to be your business name. Try using keywords that describe your business, services, or brand to help improve search engine ranking. For example, if you’re based in Texas and want to be known for your unsurpassed quality, “bestbakeryintexas.com” is a great option.

2. Be Memorable

With millions of Web addresses in use, make yours catchy and memorable. Need ideas? Try a name suggestion tool to help you brainstorm.

3. Use an Appropriate Domain Name Extension

Domain extensions (e.g. .com, .net, .edu) can have specific uses, so make sure to choose one that is aligned with your business, is credible, and is widely recognized. Customers should feel safe visiting your website, so a domain name extension your customers know and trust is important.

4. Protect and Build Your Brand

Consider purchasing various domain extensions, as well as alternative spellings of your domain name.

About the Author

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As the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit VerisignInc.com.