The 3 Marketing Essentials You Can’t Do Without

Rieva Lesonsky, CEO of GrowBiz Media, shares the three marketing techniques that are fundamental to small business success.

By Rieva Lesonsky

It’s a whole new consumer world out there. Believe me, when I started my business I never realized how quickly I needed to become an online media expert. Whether you’re just starting out or still trying to grow your business, you can’t ignore the three basic marketing essentials every entrepreneur should be focusing on:

1. Your website:

Is your website everything it could be? Are you using the latest SEO tactics to drive traffic and sales? Websites need to be more than just an online brochure for your business. They need to be informative and inspire your visitor to take action. Check out your competitors’ websites on sites such as How do they rank? Could you do some basic upgrades to improve your reach? Download SCORE’s eBusiness Now tool on How to Use Technology to Drive Sales on Your Website. Then make an appointment with a mentor in your local SCORE office to get one-on-one advice.

2. Local search:

When customers search online for what you sell, you hope your business comes up at the top of their search results. You’d better be doing more than just hoping--you should be actively nudging your business up the ranks. To start, make sure your business is listed on all the big local search engines such as Yelp,, Google Maps, Yahoo Local and Bing Local. Then make sure your business is associated with the proper categories and get your customers to post their reviews. It helps if the customers use popular keywords and real product names in their reviews.

3. Get mobile-friendly:

Have you developed a mobile marketing strategy? How does your website look on smartphones and tablet computers? A new study by Adobe, reported in TabTimes, found that tablets already generate more Web traffic than smartphones, and are rapidly catching up to PCs. Adobe predicts tablets will surpass smartphones in terms of Web traffic by early 2013. Test your website on a smartphone or tablet and see how long it takes to load. If the wait is too long, your customer will go to a competitor’s site that is more mobile friendly. To start making your website mobile-friendly, download the free guide Network Solutions Guide to Mobile Marketing.


Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Follow Rieva at and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.