Your 12-Month Marketing Plan

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It's impossible to draw up a Web marketing plan that works for every type of business...and yet I've done it!

Below you'll find twelve ideas to drive qualified leads to your Web site over the next year. Despite the chronological approach, you can mix and match them in any way that works for you. However, it might make sense to start with January's and February's tasks because they lay the foundation for the rest of the year.